Our Thought Leadership Blog
Find insights and best practices on successful association management from the team of experts at Sentergroup.
Association of Women Surgeons and AWS Foundation Select Sentergroup for Full-Service Association Management
Sentergroup welcomes the Association of Women Surgeons (AWS) and AWS Foundation as the latest editions to our client portfolio.
Each association is different, but there are a few principles every association should keep in mind to increase member engagement and retention.
The words “nonprofit trade association” or “nonprofit professional society” are, while technically accurate, but don’t let the word “nonprofit” fool you. Your association still needs to make money and here’s why.
A successful association requires inspired leadership. If your board of directors creates a shared vision, challenges the status quo, and empowers and encourages members, your association will be well on its way to becoming the high-performing organization your profession or industry needs.
When you’re purchasing a home, what you’re really looking for is somewhere you belong and a launching pad for whatever future you envision. Though an association membership doesn’t require a 30-year payment plan, potential members are really looking for the same thing when they join an association.
When your association thinks about social media marketing, there is a good chance it is neglecting one of its best marketing resources: Volunteer leaders. For all the talk about “humanizing” organizations, when it comes to social media marketing and spreading your...