Our Thought Leadership Blog
Find insights and best practices on successful association management from the team of experts at Sentergroup.
When you’re purchasing a home, what you’re really looking for is somewhere you belong and a launching pad for whatever future you envision. Though an association membership doesn’t require a 30-year payment plan, potential members are really looking for the same thing when they join an association.
When your association thinks about social media marketing, there is a good chance it is neglecting one of its best marketing resources: Volunteer leaders. For all the talk about “humanizing” organizations, when it comes to social media marketing and spreading your...
Being a volunteer leader in an association can be challenging. You can’t just order your fellow committee or board members around. Even a board chair has limited formal authority and cannot just dictate what the board can and cannot do.
Here are a few ways volunteer leaders can increase their influence within an association, and help their association—and its members—achieve great things.
Sentergroup welcomes Jim Weinland as the new Director of Membership Services. Jim comes to us well-equipped to drive membership growth for our clients and will build member value and customer satisfaction, as well as develop, manage, and implement all recruitment, engagement, and retention campaigns.
Diversity can make or break a meeting. Find out how to make your meetings more inclusive and therefore more valuable to underrepresented members.
Webinars and classrooms of full of nine-year-olds have a lot in common. Do you know how to increase your organization’s Webinar Engagement?