Our Thought Leadership Blog
Find insights and best practices on successful association management from the team of experts at Sentergroup.
Being a volunteer leader in an association can be challenging. You can’t just order your fellow committee or board members around. Even a board chair has limited formal authority and cannot just dictate what the board can and cannot do.
Here are a few ways volunteer leaders can increase their influence within an association, and help their association—and its members—achieve great things.
Sentergroup welcomes Jim Weinland as the new Director of Membership Services. Jim comes to us well-equipped to drive membership growth for our clients and will build member value and customer satisfaction, as well as develop, manage, and implement all recruitment, engagement, and retention campaigns.
Diversity can make or break a meeting. Find out how to make your meetings more inclusive and therefore more valuable to underrepresented members.
Webinars and classrooms of full of nine-year-olds have a lot in common. Do you know how to increase your organization’s Webinar Engagement?
At Sentergroup, we have decades of combined experience managing association conferences, trade shows, and events. Our staff is also active with ASAE (basically, the association for association professionals) the Association Forum (basically, the same idea for...
Some associations have a one-size-fits-all dues structure for membership, while other associations use a tiered dues structure—and both can work. However, charging different dues to different members requires a thoughtful approach, a focus on delivering value, and...