Category: Membership

Four Things Your Association Needs to Understand About Tiered Memberships

Four Things Your Association Needs to Understand About Tiered Memberships

Some associations have a one-size-fits-all dues structure for membership, while other associations use a tiered dues structure—and both can work. However, charging different dues to different members requires a thoughtful approach, a focus on delivering value, and targeted messaging. If your association is considering implementing a tiered dues structure, here’s what you should know. 1. […]

Want to Make Your Association Relevant? Create a Strong Certification Program.

Want to Make Your Association Relevant? Create a Strong Certification Program.

Much of what associations have historically offered to members faces competition like never before. Networking? Though not the same as the type of networking done in an association, LinkedIn and other social networks do a pretty good job of connecting people. Education? Generic education—the type found at events that believe good meeting planning substitutes for […]

How to Turn a New Member into a Lifetime Member

How to Turn a New Member into a Lifetime Member

Associations often spend a significant amount of time, effort, and money on attracting new members—only to forget about those new members once they are a part of the association. That would be a mistake. The new member experience is unique, and that first year of membership will go a long way toward creating a lifetime […]