Category: Marketing & Branding

Turn Volunteer Leaders into Social Media Ambassadors

Turn Volunteer Leaders into Social Media Ambassadors

When your association thinks about social media marketing, there is a good chance it is neglecting one of its best marketing resources: Volunteer leaders. For all the talk about “humanizing” organizations, when it comes to social media marketing and spreading your association’s message, nothing beats an actual human being. That’s why your association should develop […]

The Difference Between Association Marketing and Public Relations

The Difference Between Association Marketing and Public Relations

Association marketing and public relations (PR) are two of the most easily confused terms in association management. It’s easy to see why: Both involve similar skillsets, including the ability to create and distribute an effective message across multiple platforms. In associations—which almost always have a small staff relative to their impact—marketing and PR are typically […]

How Associations and Membership Organizations can Create Compelling Content

Creating compelling content is an important part of any association’s marketing and communications plan. Whether the organization is trying to grow membership, promote an event, or increase the public’s awareness of an important industry issue, doing so will require creating compelling content on a blog, social media, or website. Sentergroup saw this work with our […]

Giving USA Foundation Releases Report on Record-Breaking Philanthropy Numbers in 2014 – Sentergroup Marks its own Milestone

Giving USA Foundation Releases Report on Record-Breaking Philanthropy Numbers in 2014 – Sentergroup Marks its own Milestone

By Jean Bean, Director of Marketing & Communications For two of Sentergroup’s clients—Giving USA Foundation and The Giving Institute—June is the most important month of the year. It’s when Giving USA: The Annual Report on Philanthropy is released to the world. The report details the trends in giving and philanthropy in the United States for […]