In a call-to-action world, how can association leaders and marketers stand out? The solution is simple: Social Media. Identify your social media pathways and how to use them wisely to form communities that members want to belong to.
Category: Marketing & Branding
Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement.
In early February, Sentergroup team members escaped the Chicago winter weather to host the 2018 Annual Scientific Meeting of the American Academy of Cosmetic Surgery, the Academy’s largest annual meeting since Sentergroup began management of AACS in 2014.
When you’re purchasing a home, what you’re really looking for is somewhere you belong and a launching pad for whatever future you envision. Though an association membership doesn’t require a 30-year payment plan, potential members are really looking for the same thing when they join an association.
When your association thinks about social media marketing, there is a good chance it is neglecting one of its best marketing resources: Volunteer leaders. For all the talk about “humanizing” organizations, when it comes to social media marketing and spreading your association’s message, nothing beats an actual human being. That’s why your association should develop […]
Association marketing and public relations (PR) are two of the most easily confused terms in association management. It’s easy to see why: Both involve similar skillsets, including the ability to create and distribute an effective message across multiple platforms. In associations—which almost always have a small staff relative to their impact—marketing and PR are typically […]
By Jean Bean, Director of Marketing and Communications For over 60 years, Sentergroup’s client Giving USA Foundation has produced an annual report on data and trends in U.S. charitable giving, known as Giving USA: The Annual Report on Philanthropy. Last year marked the first time Giving USA Foundation managed the production and sales of this […]
Creating compelling content is an important part of any association’s marketing and communications plan. Whether the organization is trying to grow membership, promote an event, or increase the public’s awareness of an important industry issue, doing so will require creating compelling content on a blog, social media, or website. Sentergroup saw this work with our […]
Giving USA Foundation Releases Report on Record-Breaking Philanthropy Numbers in 2014 – Sentergroup Marks its own Milestone
By Jean Bean, Director of Marketing & Communications For two of Sentergroup’s clients—Giving USA Foundation and The Giving Institute—June is the most important month of the year. It’s when Giving USA: The Annual Report on Philanthropy is released to the world. The report details the trends in giving and philanthropy in the United States for […]