In a call-to-action world, how can association leaders and marketers stand out? The solution is simple: Social Media. Identify your social media pathways and how to use them wisely to form communities that members want to belong to.
If an association is still operating like it’s 2010, it is failing to fully engage members using the tools and technology they’ve come to depend on. Reaching members using modern technology is important and will help to build a financially healthier, more dynamic, more relevant association.
At Sentergroup, we know that association leaders play a critical role in the success of an organization. We also know that the most effective leaders don’t lead by authority, but through influence. That’s why we partnered with Plenty Consulting to co-develop Lantern, an experiential and immersive leadership experience for our client leaders. This June 19-22, […]
Everyone wants their trade association or professional society to be more entrepreneurial. Because entrepreneurship is synonymous with adaptability, flexibility, and innovation. Read on to learn how to make your association entrepreneurial.
Discussions about millennials are often rooted in negative stereotypes and badly outdated. Let 2018 be the year your discussion about millennials evolves.
Competition isn’t the first thing most association leaders think of when they are analyzing strategic threats, but every association has competition that you should know about.
The words “nonprofit trade association” or “nonprofit professional society” are, while technically accurate, but don’t let the word “nonprofit” fool you. Your association still needs to make money and here’s why.
A successful association requires inspired leadership. If your board of directors creates a shared vision, challenges the status quo, and empowers and encourages members, your association will be well on its way to becoming the high-performing organization your profession or industry needs.
Being a volunteer leader in an association can be challenging. You can’t just order your fellow committee or board members around. Even a board chair has limited formal authority and cannot just dictate what the board can and cannot do.
Here are a few ways volunteer leaders can increase their influence within an association, and help their association—and its members—achieve great things.
Here’s something that’s true in every association, regardless of industry or size: An engaged, dynamic board creates an engaged, dynamic association. A disengaged, stagnant board creates a disengaged, stagnant association. Even if you have an engaged board now, there’s no guarantee that future boards will have the qualities your association needs to ensure your organization […]