The International Team for Implantology

Case Study

Known for hosting exceptional dental conferences around the world, The International Team for Implantology sought meeting professionals who could produce North American events that would live up to the high expectations of their attendees. ITI selected Sentergroup to successfully plan and manage its 2013 and 2016 North American Congress in Chicago, a meeting of over 1,200 leading dental professionals.

“Sentergroup brought innovative meeting planning ideas to the table, significantly enhancing the conference experience for our attendees.”

Petra Werder

Events Manager, International Team for Implantology

Execution

By enhancing the show’s esthetic with creative signage graphics, integrating online registration and continuing education collection, and streamlining the onsite registration process, Sentergroup delivered two successful conferences for ITI.

Sentergroup introduced innovative new elements that made a difference—a Congress mobile app and a revamped Technology Hall. The mobile app was a companion tool to a pared-down final program, delivering enhanced content to attendees’ fingertips. The mobile app was downloaded by over 70% of attendees in 2013 and 80% of attendees in 2016, an impressive adoption rate for a new mobile app.

In the Technology Hall, Sentergroup’s ability to visualize new solutions provided an upgraded experience. ITI had previously hosted a Technology Hall at their 2011 North American Congress, a space for fast-paced mini educational sessions, but while the overall idea was a success, the execution ran into several challenges, including inadequate signage, poor layout and bad acoustics. To create a more attendee-friendly environment, Sentergroup worked with a contractor to build “pods” to host individual sessions, absorbing background sound and maximizing space at the same time. Along with improved signage, the pods helped the Technology Hall realize its full potential.

Service Highlights

Outcome Summary

Sentergroup’s introduction of new technology and enhancements to the attendee experience created a seamless, forward-thinking meeting that upheld ITI’s exacting standards for excellence. ITI is looking forward to continued success with its 2019 North American Congress and has reengaged Sentergroup as their Congress organizer. Important to note, ITI has found their relationship with Sentergroup so invaluable, despite their 2019 Congress moving to San Francisco, they are maintaining their relationship with Chicago-based Sentergroup.

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Adoption rate of event mobile app

Meeting Attendees in 2013

team members

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