Marketing & Communications

Let’s get your brand out there.

The success of an association’s brand depends on innovative and creative marketing and communication strategies that keep up with society’s changing behaviors.

Delivering Results-Driven Strategic Solutions

Our expertise spans platforms, demographic types, and unique association challenges. Our solutions to drive member engagement and retention, generate sales and member leads, grow attendance at events, and promote the priorities of an association.

Core Marketing & Communications services include

Marketing and Communications Strategy

Email Marketing

Direct Mail Marketing

Message Development and Copywriting

Social Media Strategy and Management

Media Relations

Membership Marketing and Communications

Automated Marketing Campaigns

Digital and Print Design and Production

Editorial and Publications Management

Website Development and Management

Sales Strategy Development and Implementation

Strategic Partnership Development

Event Marketing and Communications

Metric Reporting and Analysis

Thought Leadership

The Difference between Marketing & PR

Association marketing and public relations (PR) are two of the most easily confused terms in association management.

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Case Study

In the Book-Publishing Game

See how Sentergroup took on marketing of the Giving USA Foundation’s seminal publication and helped break sales records.

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We’re Here to Help Associations Succeed

Experts, problem solvers, partners; that’s us.

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