Marketing & Communications
Let’s get your brand out there.
The success of an association’s brand depends on innovative and creative marketing and communication strategies that keep up with society’s changing behaviors.
Delivering Results-Driven Strategic Solutions
Our expertise spans platforms, demographic types, and unique association challenges. Our solutions to drive member engagement and retention, generate sales and member leads, grow attendance at events, and promote the priorities of an association.
Core Marketing & Communications services include
Marketing and Communications Strategy
Direct Mail Marketing
Message Development and Copywriting
Social Media Strategy and Management
Membership Marketing and Communications
Automated Marketing Campaigns
Digital and Print Design and Production
Editorial and Publications Management
Website Development and Management
Sales Strategy Development and Implementation
Strategic Partnership Development
Event Marketing and Communications
Metric Reporting and Analysis
The Difference between Marketing & PR
Association marketing and public relations (PR) are two of the most easily confused terms in association management.
In the Book-Publishing Game
See how Sentergroup took on marketing of the Giving USA Foundation’s seminal publication and helped break sales records.